Whether stock traders choose it or not, they are simply emotional. When they enter this king of business, they all have the best intentions of making tons of money with only little risks.
However, some of them fall to recognize there are predictable repetitive stages. Today’s value of a company is easy to calculate. In stock trading though, you are trying to determine what the possible worth of the company is in the future and this is the very thing that drives the emotions of stock traders.